• Ton Bongers

Statistics of Gamification in Operations

Gamification adoption statistics show that organizations are using gamification not only to strengthen employee work engagement but also to maximize sales. The increase in the number of companies that achieved high ROIs due to gamification is proof of its positive impact on business. 89% of employees think they would be more productive at work if it were more game-like (TalentLMS, 2019).

  • 88% of respondents say that gamification makes them happier at work (TalentLMS, 2019).

  • 78% of respondents think that companies would be more desirable if their recruitment process is gamified (TalentLMS, 2019).

  • Game elements at work make 87% of employees feel more socially connected (TalentLMS, 2019).

  • The most common gamification elements employees encounter are badges (71%), an app or software that scores their performance (59%), virtual or physical rewards (56%), and leaderboards (51%) (TalentLMS, 2019).

  • The work apps or processes that employees would love to become gamified are training software (33%), communication software (30%), contact software (15%), project management software (12%), and document software (10%) (TalentLMS, 2019).

  • 72% of employees said that gamification motivates them to work harder (Review 42, 2021).

  • The conversion rates of websites with interactive content are nearly six times higher than those without it (Ceros, 2019).

  • Gamification can increase company productivity by up to 50% and employee engagement by 60% (eLearning Learning, 2019).

  • 86% of young job applicants think that gamification at work is fun and enjoyable (ResearchGate, 2019)

  • 71% of employees believe that gamification leads to an increase in energy levels (eLearning Industry, 2020).

  • 66% of employees say that gamification at work reduced their stress levels (eLearning Industry, 2020).

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